Kevin James Manages Motley NASCAR Crew in Netflix Comedy — Watch Trailer

NASCAR fans will have more than just the Daytona 500 to look forward to on Presidents’ Day weekend. Netflix announced Friday that The Crew, a NASCAR sitcom headlined by Kevin James, will premiere Monday, Feb. 15 — one day after the big race. The 10-episode comedy centers on Kevin, a NASCAR crew chief for the […]

NASCAR Ratings Up Since Confederate Flag Ban, Contrary to Trump Claim

RELATED STORIES NASCAR ratings are up slightly since June 10, when the sport announced that it would prohibit the display of the Confederate flag from all events and properties. That year-over-year data point, shared by a Fox Sports exec, runs contrary to a claim made on Monday morning by President Donald Trump. “Has @BubbaWallace apologized […]

NASCAR Drivers March in Solidarity With Bubba Wallace in Wake of Racist Incident — Watch Video

RELATED STORIES NASCAR drivers, pit crew members and others on Monday marched in solidarity with Bubba Wallace, in the wake of a racist incident that targeted the only full-time Black driver in the sport’s elite Cup Series. The moving moment occurred ahead of the GEICO 500 at Talladega Superspeedway in Alabama, which was broadcast Monday […]

Migrating Bowtie: Chevy’s New NASCAR Camaro SS Is Yet More Evidence of Second Thoughts

When Chevrolet rolled into last month’s SEMA show with a vivid, one-off Camaro SS show car, our attention was drawn to its new “concept” face. It seemed like the bowtie brand had read Matthew Guy’s mind, swathing the grille’s horizontal crossbar in body color and moving the Chevy emblem to its rightful, slimming place between […]

Emojisport: Hashtags in the Fast Lane… of NASCAR Marketing

While I throughly enjoy motorsport, my NASCAR fandom has dwindled over the years. It’s not a frequency I’m perpetually tuned into anymore, but I revisit the series regularly to keep tabs on what’s happening. However, when I put on Sunday’s race, I noticed something different about the cars. Jimmie Johnson’s Chevrolet had a picture of his own […]

Toyota’s Supra Joins NASCAR; Reveal Date Announced for Production Model

Toyota made it clear it wants the returning Supra to have presence in motorsport when it unveiled the GR Racing Concept in March of this year. However, based on its looks, we assumed the model was destined for the grand touring circuits. While that still may be the case, Toyota recently announced that the Supra will […]

Toyota Supra to race in NASCAR Xfinity Series in 2019

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NASCAR, the NBA, and NCAA hoops see a future in esports

GUEST: Traditional sports have their eye on esports. Leagues like the NFL, NBA, NHL, MLB, and NASCAR see esports as a path to generating younger viewership. We’ve seen traditional sports invest in esports teams, and now we are beginning to see professional teams/leagues and collegiate programs attempt to integrate esports elements into their own bu…Read […]

NASCAR developing two different e-sports championships

NASCAR, like a number of other corporations keen on attracting a younger audience, thinks e-sports could be a successful tactic. Two different bodies within the stock car racing association are separately developing e-sports championships that aim to commence this year, one of them perhaps in time for the season-opening Daytona 500 on February 18. In […]