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BI Intelligence This story was delivered to BI Intelligence “Digital Media Briefing” subscribers hours before appearing on Business Insider. To be the first to know, please click here. Snapchat released an in-app tool that provides popular creators with detailed viewership analytics on their Stories, Marketing Land reports.See the rest of the story at Business Insider See Also: […]
Wren Kitchens January is nearly over, and many of us will have at least attempted to start 2018 with a healthy new lifestyle. However, if you’ve found yourself lacking in inspiration or have fallen off the wagon, help is at hand. Wren Kitchens teamed up with a group of seven fitness influencers — including a Barry’s […]
Netmarble scored a huge hit in South Korea with its launch last year of Lineage 2: Revolution, a massively multiplayer online game on Android and iOS. But it was never clear if the beautiful medieval fantasy game would be a hit in the West. So, the company lined up press, advertising campaigns, and influencers on […]
Space Ape Games has a novel tactic for getting more publicity for its Fastlane: Road to Revenge mobile game. The London-based company announced today it has added more than 20 of gaming’s most popular YouTube personalities to its spring release for iOS and Android. The clever marketing move is one reason why Space Ape Games […]
QUOTE | “These days it is impossible to ‘buy’ endorsements from influencers in a way that makes any economic sense. The videos where someone is paid to promote a game they aren’t passionate about don’t deliver the performance needed to justify repeat spend, and the influencer loses subs, so in the end everybody loses.” – […]
