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Emma Cortes is a full-time micro influencer based in Seattle. Holly Phan Photography Micro influencers have fewer than 100,000 followers on a given social media platform. We want to hear from you on the top brands these creators should work with. Submit your nomination through this google form (or below) by September 21, 2022. Despite […]
The Trudeau government is reaching out to popular YouTube hosts and bloggers to get its messages across to audiences that traditional communications strategies sometimes miss.
This is a preview of the Influencer Marketing (2018) research report from Business Insider Intelligence. To learn more about the top platforms, as well as strategies for social media influencer marketing, click here. Current subscribers can read the report here. BI Intelligence The concept of a brand hiring a popular personality to promote a product […]
It’s all about presentation, a Kansas-based discount footwear chain has proved, by tricking a crowd of self-styled fashion experts into purchasing one-of-a-kind, exclusive shoes designed by a non-existent luxury brand Palessi. The gullible trend-setters had no idea that they were being tricked into buying $ 20 or $ 40 Payless shoes for as much as […]
Influence marketing is one of the most cost-effective, efficient marketing techniques you can tap, offering tremendous ROI.Read More
On August 19th, a video appeared on the Macy’s website. It opens with a light-flooded room, in which a young woman sits in front of a mirror. “Macy’s” is spelled out on the wall in gold, glittering cardboard letters attached to a string with clothespins, like decorations at a child’s birthday party. The woman—Isabel Campbell, […]
Launchmetrics announced today that it has raised $ 50 million in venture capital as the company prepares to accelerate the international expansion of its data analytics service for luxury brands. The latest round was led by Bpifrance, the French state bank, and also included money from Seventure, Cipio Partners and Famillie C (Clarins Family). Launc…Read […]
Lil Miquela may be fascinating in her own right, but the rise of digital humans in social media and elsewhere is just getting started. https://media.wired.com/photos/5ae767a6c6901c5ee08405de/master/pass/LilMiquela.jpg
New research shows how infrequently bloggers label affiliate marketing campaigns according to FTC guidelines. https://media.wired.com/photos/5ab980140b4a6a6950f91823/master/pass/social-ads-elena-wired-02%20(1).jpg
For the second year in a row, Greg Miller and Jessica Chobot hosted the DICE Awards, the big Las Vegas event where industry peers honor each other for the best games. Miller and Chobot are influencers, with big social followings. As influencers, they’re paving a new path for the way that millennials get their information […]
