Kind is sending out its competitors’ products to 10,000 consumers in an edgy marketing stunt

Kind Kind Snacks is shipping its competitors’ products alongside its own to 10,000 consumers for them to the two try side-by-side.  The stunt is to mark its foray into the protein bar category, which is the fastest-growing category within the energy and nutrition bar category as a whole. It is also running a digital ad featuring Anna […]

‘WarGames’ Reboot Teaser: The ’80s Hacker Movie Gets Upgraded as an Edgy Interactive Series

If you ever watched the 1983 sci-fi hacker movie starring Matthew Broderick and Ally Sheedy and thought, “I could totally beat that computer,” then you’re in luck. A WarGames reboot is coming in 2018, as an “experimental interactive series” in which the viewer can finally answer the AI’s iconic taunt: “Shall we play a game?” MGM and the interactive […]

Overwatch Fans Love Genji’s Edgy New Backstory

Recently released Overwatch comic Uprising showed off more of the heroes’ pasts. A juicy lore revelation and slick character design for Genji has captured fan’s imaginations, inspiring theories and lots of amazing art. Uprising focuses on the Overwatch team as a crisis erupts in London. Overwatch is barred from intervening and must decide if they will […]

2018 Cadillac XT3 Spied Lookin’ Edgy, Wedgy, and Ready to Do Compact-Crossover Battle

– What It Is: A much-needed expansion to Cadillac’s threadbare crossover and SUV lineup, which currently consists of a single crossover (the XT5) and a single SUV (the Escalade). As the number in the XT3’s name suggests, the new crossover is smaller than the mid-size XT5, which in turn is smaller than the land-crushing Escalade, […]