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In a repeat of last year, Subaru of America plans to inflate the price of its 2019 Crosstrek models by a dollar figure that’s small and manageable. Wouldn’t want those buyers to feel used, and with good reason. As the automaker rolls out MSRPs for next year’s physically unchanged models, it’s enjoying record sales for […]
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Subaru just announced its first-ever plug-in hybrid, and it comes in the form of its third-best-selling car, the Crosstrek. This is actually fitting in a couple of ways. First off, it’s a quick-selling vehicle, but also because the Crosstrek was the model used for Subaru’s first conventional hybrid, introduced for the 2014 model year. Sadly, […]
April was a dismal month for most automakers, with sales declines that ranged from 4.7 percent for Ford to a whopping 28 percent for Nissan. So here comes mighty little Subaru, which claimed the month as the best April in its history. The gain is entirely attributable to the Crosstrek, which is all-new for 2018. […]
-The rise of Subaru could be used as a case study in business schools to show the power of effective marketing. The Japanese carmaker that started off as an oddity in the U.S. market has transcended its niche status to become one of the top-selling auto brands in America. Much of this growth is based […]
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Subaru sells emotion. Their entire marketing strategy is about “love,” which is actually a pretty accurate take on how we buy cars. There’s very little logic in a lot of our buying decisions. Consider how much time some of us spend in our vehicles — there’s nothing wrong with picking an automobile that gives you […]
– The Crosstrek has been a sales hit for Subaru, coming in a solid third place after the larger Outback and Forester through October of this year. Although it’s just an Impreza lifted enough to boost it into the nebulously defined crossover category, the hatchback has carved out a segment for itself by dint of […]
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-Panning through the vast array of compact crossovers in search of a golden high-riding hatch can return mixed results. Just like pioneers rushing to the Black Hills at the first rumors of gold, consumers flock to dealerships, purchasing the mini-utes turned out by factory mines at record rates. Subaru’s Crosstrek has been a favorite of […]
