Blue Apron’s steady decline in business, as well as its latest quarterly report, hint at a troubling trend in the meal-kit industry

Meal-kit service Blue Apron’s latest quarterly results point to a troubling trend in the industry. As this chart from Statista shows, business for the service has seen a steady decline since the beginning of 2016. The company’s eventual 2017 IPO, followed by a CEO replacement, didn’t do much to turn things around. Blue Apron’s quarterly […]

I tried Blue Apron’s new recipes that follow the world’s “best diet” — and the results were delicious

The Insider Picks team writes about stuff we think you’ll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase. Blue Apron The popular Mediterranean diet is heavy on fresh fruits and veggies, whole grains, olive oil, and herbs and spices. It’s linked to many health benefits such […]

Blue Apron’s biggest problem is getting worse

Blue Apron Blue Apron’s customer acquisition costs are astronomical. The competition has gotten much more intense over the past nine months. It now costs $ 463 to acquire each new customer, up from $ 94 in 2014 to 2016. When Blue Apron gave investors their first glimpse at its financials with its S-1 IPO filing last year, […]

Blue Apron’s cash burn is a threat just 3 months after its IPO

Blue Apron Blue Apron is laying off “approximately 6%” of its workforce across “corporate offices and fulfillment centers.” Raising more money from selling more shares is the standard procedure for startup companies after the IPO, but this is getting harder for the company and more dilutive for existing shareholders since its stock price has plunged. […]

Blue Apron’s VC backers have made gobs of money — while regular investors have taken a bath (APRN)

Shutterstock/pp1 Blue Apron has been decimated since going public in June, losing 35% of its value thanks to a direct assault from Amazon and troubling customer-retention issues.  The company, which was courting an IPO price of as much as $ 17 a share for a valuation of $ 3 billion in early June, has lost more than half of […]

Here’s what investors need to know about Blue Apron’s IPO

Blue Apron Blue Apron, the nation’s largest meal-kit delivery company, filed to go public last week. The meal-kit industry has been closely watched by the business community as it has the potential to upend the $ 800 billion U.S. grocery industry. Blue Apron’s rapid growth has attracted dozens of competitors, including start-ups and initiatives within […]