As Troubles At Home Hit Subaru’s Bottom Line, Americans Do Their Duty and Hand the Brand Another Record

Subaru reported an operating loss in its most recent fiscal quarter, with recalls and regulatory scandals in its home market dragging the company into the red. The company said it lost $ 22 million in the quarter ending September 30th, a departure from last year’s $ 816.3 million operating profit. Meanwhile, global volume fell 6 […]

Subaru’s Attractive Viziv Tourer Wagon Concept Is the Anti-Outback

– Subaru’s wildly successful SUV-inspired Outback has all but vanquished the conventional wagon from the company’s lineup, but Subaru is now previewing a new, nearly cladding-free station wagon on the horizon with this new Viziv Tourer concept car. Its size and proportions suggest that it’s a replacement for the Levorg, an Impreza-based wagon sold in other […]

Subaru’s Crosstrek is a small but value-packed SUV

Subaru sells emotion. Their entire marketing strategy is about “love,” which is actually a pretty accurate take on how we buy cars. There’s very little logic in a lot of our buying decisions. Consider how much time some of us spend in our vehicles — there’s nothing wrong with picking an automobile that gives you […]