We’re Number 1: U.S. Customers Will Be among the First to Get Access to the Polestar 1 Sports Coupe

– Polestar is going from being a simple in-house tinkerer of Volvo products to its own full-fledged automotive brand. With an emphasis on electrification, the Polestar brand’s first independent offering is a sleek and low-slung coupe that goes by the name of 1. Unlike Volvos, however, consumers won’t be able to purchase a Polestar 1. […]

Polestar 1: Maybe you can buy one after all

Polestar, once a performance-bred division of Volvo but now a standalone company producing cars of its own, just introduced its first dedicated model, the Polestar 1, to the public. For the most part, we like what we see from the 600-horsepower hybrid coupe. What we’re not sure about, though, is the company’s distinctive subscription model. […]

Polestar 1 2019 REVEALED – Volvo’s luxury performance electric car brand reveal first car

Volvo’s performance brand, Polestar has revealed its first car.  Polestar 1 is a luxury performance electric car, which is the first of three vehicles that the brand will push.  The new car produces 600bhp and 1,000Nm of torque from its four-cylinder Volvo Drive-E hybrid engine.  This engine allows the car to travel up to 150km […]

Polestar Reveals Its First Car, the P1, and It’s a Volvo S90 Coupe

– Only a few months ago, Volvo announced that its in-house performance division, Polestar—heretofore known for imparting engine and chassis tweaks to the S60, V60, and other Volvos—would begin building cars under its own name. Now, the first of those Polestar cars has been unveiled. Dubbed the P1, Polestar’s initial offering isn’t quite a clean […]

Polestar 1 coming together before reveal at Shanghai Auto Show

Until July 2017 Polestar served as Volvo’s in-house performance brand. That month, the Swedish mothership spun off its cyan-hued subsidiary into a distinct division billed as “a new separately-branded electrified global high performance car company.” On September 25, Polestar uploaded a black square to its Instagram page with two words: The End. One week later, […]

Polestar teasing its concept car with Instagram puzzle pieces

Volvo announced in July that it has spun off its Polestar high-performance division into a separate business entity, much like AMG or Audi Sport. Now, Polestar is set to unveil its first concept car Oct. 17 in Shanghai and is performing a strip tease of sorts on its Instagram feed. It has posted several jigsaw […]