For now, Canada has left it to the victims of the opioid crisis to seek their own justice, which they have attempted to do through a class-action lawsuit.
Tag: marketing
Can agile work for marketing?
GUEST: Given that my company sells an agile platform and has more than 5,000 engineers using agile practices, you’d think we would have adopted agile marketing as a no-brainer, right? After all, agile isn’t about code, it’s about how you approach a problem. And marketers share many of the same goals as developers: We want […]
YouTube and Pinterest Influencers Almost Never Disclose Marketing Relationships
New research shows how infrequently bloggers label affiliate marketing campaigns according to FTC guidelines. https://media.wired.com/photos/5ab980140b4a6a6950f91823/master/pass/social-ads-elena-wired-02%20(1).jpg
Netflix may have a marketing problem
Helge Thomas/flickr Netflix says it is going to spend $ 2 billion on marketing this year, up from $ 1.3 billion in 2017. That’s because the company’s programming lacks commercials so it doesn’t have a chance to promote its shows internally. Netflix surprised investors when it announced plans to increase its marketing spend from $ 1.3 […]
Kixeye raises $20 million to bring machine learning to game marketing
Kixeye has raised $ 20 million in funding to apply machine learning to the marketing, monetization, and retention for its mobile games. San Francisco-based Kixeye made its name on Facebook and mobile with games like Backyard Monsters, War Commander, and Battle Pirates. Now it is working on mobile games, and it is building an in-house […]
OxyContin maker Purdue says it will stop marketing opioids to U.S. doctors
The maker of the powerful painkiller OxyContin said it will stop marketing opioid drugs to doctors, bowing to a key demand of lawsuits that blame the company for helping trigger the current drug abuse epidemic.
Kind is sending out its competitors’ products to 10,000 consumers in an edgy marketing stunt
Kind Kind Snacks is shipping its competitors’ products alongside its own to 10,000 consumers for them to the two try side-by-side. The stunt is to mark its foray into the protein bar category, which is the fastest-growing category within the energy and nutrition bar category as a whole. It is also running a digital ad featuring Anna […]
Tinyclues Unveiling Its AI-First Marketing Platform to North American Retailers at NRF 2018
PRESS RELEASE: At NRF, Tinyclues will unveil its AI-first marketing platform to retailers in North America and show how retail companies are winning on average a 49 percent increase in campaign revenues. LONDON & NEW-YORK & PARIS–(BUSINESS WIRE)–January 12, 2018– Tinyclues, provider of a leading artificial intelligence (AI)-first marketing solution, today announced it will exhibit […]
Black Mirror season 4: Viewers RAGE over ‘creepy marketing’ stunt ‘Not cool’
It has been reported by Gizmodo that users of Turkey’s equivalent to Reddit were sent a worrying message late in the night. They flocked to the forum in their droves claiming to have received a message from an account called “iamwaldo”. Users on Ekşi Sözlük said that the post read: “We know what you’re doing, […]
5 best practices for implementing voice marketing in 2018
GUEST: Hey Alexa, play some music. Ok, Google, turn on the lights. Five years ago, these commands would have made no sense. But for the past two and a half years, voice-enabled speakers have steadily gained traction, introducing the world to voice-activated technologies. As we approach 2018, there’s no sign of slowing down the smart […]
