The smart marketer’s guide to loyalty in a blockchain world

GUEST: The history of airline travel was upended back in 1979 when Texas International Airlines introduced the first frequent flyer program. From there, loyalty programs exploded in popularity and are now commonplace across almost every industry. How loyalty makes money today At the heart of a loyalty program lie a few key concepts: For the […]

THE APP ENGAGEMENT REPORT: The tools and tactics brands, marketers, and app makers can use to keep users invested and maximize value

BI Intelligence Mobile-app makers and content creators are vying for consumer attention in a crowded and noisy market. Even if an app can stand out enough to prompt a consumer to download it from among a list of millions, it then faces the challenge of enticing him or her to use it enough times to recuperate development, […]