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GUEST: General Stanley McChrystal was responsible for the U.S. Army in Iraq and Afghanistan. In his book Team of Teams, he talks about the rude awakening he had when he saw how disadvantaged his centralized command was compared to the decentralized networks of Al-Qaeda in Iraq and Afghanistan. McChrystal quickly recognized he needed to reimagine […]
GUEST: What follows is an overview of the upcoming GDPR legislation and, above all, an invite to anticipate the consequences of this new regulation and start thinking about the actions you need to undertake. It is absolutely not legal advice; GDPR is a pretty serious matter (keep reading to see how serious it is) and […]
ANALYSIS: On Sunday afternoon, a few hours before the Super Bowl, I went through my email in search of any reference to Super Bowl LII. I found some promotions about Papa John’s Pizza, Angry Birds, and Xbox — but nothing mentioned anything about a Super Bowl commercial. That was a pretty big departure from the last […]
By Mr.Whiskey Marketers like Airbnb and eBay are increasingly using scientific tests to run different ads across different segments of audiences, and then using the results to shift budgets accordingly. Such tests help to measure incremental returns on a particular advertising campaign or even an entire media channel using test and control groups. Facebook too […]
GUEST: Just because New England Patriots star quarterback Tom Brady is good at football doesn’t mean he’s good at Madden. And just because you’re good at marketing doesn’t mean you’re good at esports marketing. While esports may not yet have the same name recognition as soccer, football, or baseball, the prospect of it soon joining […]
cmmorrison/Flickr Consulting firms like Deloitte and Accenture are increasingly being seen as coming for ad agencies’ business. Their pitch to marketers such as Chipotle: we can help you with complex challenges, and can build digital products that can transform your business. Still, consultants will have to prove they can weave creativity with technical know how. […]
Google YouTube is rolling out a new tool, called Director Mix, to make it easier for marketers to churn out hundreds, if not thousands of variations of video ads. The company is on a mission to convince advertisers that more relevant ads — tailor made for a certain viewer’s profile — will have a much bigger impact on consumers. It sounds […]
Gabor Balogh Marketers are bullish on augmented reality, with both Apple and Google embracing it. Lowe’s, Ikea and Cambria are a few brands already toying with their own apps. Brands expect AR to take off because it has a lower barrier to entry and can be scaled easily. Apple CEO Tim Cook is not the only […]
When it comes to media consumption, and their attitudes toward advertising, millennials don’t behave like previous generations. They actively block ads on the web, binge ad-free TV shows and generally are tough for marketers to connect with. It’s even tougher for marketers to grab the attention of kids, who never seen to look up from […]
GUEST: Canada has been called the “Great White North,” but starting July 1, it’s also poised to become the Great Spam-Free North. That’s when Canada’s Anti-Spam Legislation (CASL) – one of the toughest laws of its kind in the world – reaches the end of a three-year transition period and its “private right of action” […]
