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L’Oreal is not a name that you’d normally associate with CES, but the cosmetics giant is now a regular exhibitor at the show. This year, the company is demonstrating a thumbnail-worn smart device that’s less than two millimeters thick. UV Sense is a battery-free electronic sensor that’s designed to monitor your sun exposure and, with […]
Published time: 1 Sep, 2017 22:50 Cosmetic giant L’oreal is being criticized for firing its first ever transgender model, Munroe Bergdorf, after she stated online that “all white people are racist.” Bergdorf’s comments, which she claims were made in direct response to the violence that erupted at the white supremacist rally in Charlottesville, Virginia last […]
L’Oreal L’Oreal is trying to think smaller, and it’s getting help from Google. One of the themes of the swanky Cannes ad festival this year was that it’s ever more challenging to get consumers’ attention, particularly on mobile phones. Thus, companies ranging from Facebook to Snapchat to Fox are pushing the industry to produce super short […]
L’Oréal has launched a bot named Beauty Gifter that asks both the gift giver and the recipient questions in order to sell personalized makeup and skin care gifts via Facebook Messenger. The bot was first made available in a soft launch last week. Beauty Gifter is one in a series of conversational experiences L’Oréal plans to […]
