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Facebook’s next foray into the gaming space is giving players a chance to try mobile games out before they download them. The social network is calling them “Playable Ads,” which is fairly self-explanatory. There’s a lot of advertising mumbo-jumbo in Facebook’s announcement, but the key takeaway is that you’ll be able to play a brief […]
Google shared today that the company’s ads team killed 3.2 billion so-called “bad ads” in 2017, an increase of 88 percent from the previous year, when the company removed 1.7 billion “bad ads.” Put another way, Google took down more than 100 bad ads per second last year. “Bad ads” consist of any advertising…Read More
We’ve all been there: browsing an online store for a new lawnmower or a pair of shoes, and before you complete the transaction you decide to pull the ripcord and shop elsewhere. But the original ecommerce store really wants you to complete your purchase, so it starts serving you reminder ads to tempt you back. While such […]
Theresa May’s Tories are flooding Facebook users living in marginal constituencies with “dark ads” designed to draw away the Labour faithful using an election loophole that allows parties to target voters online with very little regulatory oversight. Read more Online advertising is not covered by election campaign rules stipulating how much money parties can spend […]
