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ADELAIDE’S international three-day equestrian event has secured the backing of multinational car manufacturer Mitsubishi.
It is a welcome return from the car maker, which sponsored the event from 2000 to 2005 and is now returning as a naming-rights sponsor.
The prestigious November event in Adelaide’s eastern parklands will from this year be known as the Mitsubishi Motors Australian Three Day Event.
Event director Gillian Rolton was chuffed with the support.
“This year, we are celebrating 20 years since the first event was held in Adelaide’s parklands, and we are thrilled to be able to share this milestone year with Mitsubishi Motors as our major sponsor,” Rolton said.
Adelaide’s premier equestrian event is one of only six CCI four-star events in the world and the only one in the southern hemisphere.
It attracts more than 25,000 spectators each year as world-class riders compete in dressage, cross-country and show jumping.
This year, the event will also serve as the qualifying competition for the Australian team for the 2018 World Equestrian Games in North Carolina.
The 2017 Mitsubishi Motors Aus3DE will be held from November 16-19.
Tickets go on sale at Ticketek next week.
Tourism minister Leon Bignell said the sponsorship was a boon for the state.
“The three day event keeps getting better each year — there’s no other place in the world where you can see world-class equestrian competition in the centre of the city,” Bignell said.
“The State Government has invested an additional $ 70 million in marketing South Australia and this pays great dividends — particularly with the International Three Day Event on our annual calendar. It was named Event of the Year at the 2016 Equestrian Australia Sport Achievement Awards.”
Originally published as Naming rights for 3-day event