How Apple and app developers will try to entice you to subscribe, not just pay once

Apple introduces a revised Mac App Store at WWDC 2018 in San Jose, California. (credit: Valentina Palladino) For a while now, Apple has been encouraging app developers to consider subscriptions as a key revenue source, and the company is introducing some new options for developers that it hopes will make the option more attractive. In […]

QOTD: Forget Newsletters – Which Automaker Would You Subscribe to?

Newsletters, podcasts, streaming music services — our quest for consumption and thirst for variety knows no bounds. But lately, automakers have taken to experimenting with the same business model. A range of cars, plus insurance coverage, for a fixed monthly price. Sounds intriguing, if the price is right. Cadillac’s doing it. Bimmer, too. And so is […]

Amazon has made it more expensive to subscribe to Prime month-to-month

Amazon founder and CEO Jeff Bezos. (credit: Steve Jurvetson) Amazon on Friday announced that it has raised the price of its Prime membership program for those who subscribe on a month-to-month basis. The plan previously cost $ 10.99 a month, but it will now cost $ 12.99 a month. That means the price of subscribing […]

The Bold Type: Will You Subscribe to Freeform's Magazine Drama?

If you left your TV on after Tuesday’s Pretty Little Liars, you might have stumbled upon a preview of another female-powered Freeform series: the upcoming women’s mag-set The Bold Type. (Points for the clever title!) The show — created by Sarah Watson (Parenthood) and based on the life of Hearst Magazines COO and former Cosmopolitan […]