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Adidas is dropping its all new Ultraboost 19 running shoes later this week, but you won’t have to wait in line to get a look at them. The company is partnering with Snapchat to offer an augmented reality-powered preview. Sneakerheads will be able to use the Snapchat lens to see exactly how the shoes will […]
In the 1980s, it may have been difficult for some to understand how owning a pair of Air Jordans “gave a voice to the voiceless.” But the shoes proved to be the Big Bang of sneaker culture, which subsequently exploded and crossed over with multiple aspects of popular culture: sports, fashion, music, and more. Now […]
Getty/Maja Hitij Nike has had a problem with its Jordan brand recently. There is a simple formula that explains how Nike came to this problem, and how it can fix it. The problem probably can be traced back to decisions made years ago. In 1987, Nike partnered with then-rookie Michael Jordan and released the first […]
The Insider Picks team writes about stuff we think you’ll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase. New BalanceRunning sneakers are without a doubt the most popular type of shoe on the market. While many of the best options cater to performance and current style trends, they often […]
Last year Under Armour debuted a limited run (96 pairs) of Architech shoes with a 3D-printed midsole, and now it’s continuing the line with the Futurist. Once again, that 3D printing is used to create a “dynamic lattice network” for cushioning but this time it’s matched to a compression lace system that adds an external […]
