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Snap is stepping up its efforts to become a destination for ecommece, and it’s got a powerful new partner to do so. The ephemeral camera company announced today that it is partnering with Amazon to test a visual search search feature that will surface links to products on the ecommerce giant’s website. Users will be […]
Even Airbnb can’t resist the urge to copy Snapchat, it seems. The home rental outfit is quietly beta testing a Stories feature in its iPhone app that (surprise!) lets you document your trips with photos and short videos. You can view the resulting productions both on your phone and the web, and they appear to […]
If you’ve recently encountered an ad on Snapchat you can’t skip, it’s not due to any bug or problem with the app. The company has merely started testing six-second TV commercial-like ads, confirming a previous report about their rollout this month. According to AdAge, some of the ephemeral app’s first unskippable ads include promos for […]
Snap On Thursday, Snapchat’s parent company Snap Inc. introduced the second-generation version of its camera glasses, called Spectacles. I actually tried the first-generation Snapchat Spectacles in November 2016, and I have to say, as much as I loved the concept behind the camera glasses, I wasn’t impressed with the overall design or execution of this […]
Facebook CEO Mark Zuckerberg reportedly asked Instagram’s founders to build a feature similar to Snapchat’s “Stories” feature after they initially refused to build any copycat features unless directly ordered. According to Bloomberg’s source, Zuckerberg was concerned that Instagram would lose out on a new generation of consumers if it didn’t evolve as a product. Facebook […]
Snapchat has discovered a way to leverage the power of iPhone X’s TrueDepth camera — and that means you’ll have access to exclusive Lenses if you use Apple’s all-screen mobile device. Starting today, you’ll see TrueDepth-enabled Lenses appear periodically within the Snapchat carousel on iPhone X. They’re AR masks that follow your face around like […]
Snapchat is getting a funky new augmented reality (AR) feature today in the form of a new World Lens. The 3D Friendmoji Deluxe World Lens builds on Snapchat’s growing push into AR by allowing you to not only transpose a 3D virtual version of yourself into the real world, but to add one of your […]
When the augmented reality revolution begins, a lot more people will be prepared—thanks to the dancing hot dog. https://media.wired.com/photos/5a3bf9047ed4041c06145659/master/pass/hotdog-FA.jpg Feed: All Latest
Ahead of its imminent redesign, Snapchat is rolling out new filters that recognize what’s in your snaps to provide contextually-aware graphics. Snap quietly began doling out the new feature (which lives inside its filter carousel) to users last week, the company confirmed to Mashable. You can trigger the filters by capturing images and video of […]
This week, Snapchat debuted two new ad styles meant to engage its users more and encourage less skipping, TechCrunch reports. So far, the app’s ads have largely consisted of short videos, which followed the last clip in a Story or were placed throughout Discover content, as well as sponsored Lenses that promoted some sort of […]
