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BI Intelligence This story was delivered to BI Intelligence “Digital Media Briefing” subscribers hours before appearing on Business Insider. To be the first to know, please click here. Facebook published research showing how consumers react to different ad formats, and what brands can do to most effectively get their messages across on various campaigns. The study […]
This week, Snapchat debuted two new ad styles meant to engage its users more and encourage less skipping, TechCrunch reports. So far, the app’s ads have largely consisted of short videos, which followed the last clip in a Story or were placed throughout Discover content, as well as sponsored Lenses that promoted some sort of […]
Enlarge (credit: Michael Holley) The flexi disc has, for a physically flimsy format, an incredibly diverse background, and its story incorporates everyone from the Beatles, David Bowie, and ABBA, to Alice Cooper and heavy metal. In terms of retail it cropped up with National Geographic, in a million-dollar McDonalds campaign, and on the covers of […]
