Le Pen seeks party rebranding into ‘National Rally’ to better appeal to French voters

France’s National Front party is planning a makeover, to counter public misconceptions about it. The move, leader Marine Le Pen hopes, will ensure the nationalist faction a firm position in power for decades to come. The leader of the National Front, Marine le Pen, formally proposed changing the name of the party to ‘National Rally’ […]

Google hints at a rebranding for Android Wear

Android Wear might be on the cusp of a Google Pay-style rebranding. Users exploring the latest Android P Developer Preview have noticed that Google is not only referring to Android Wear as “Wear OS,” but has replaced the usual watch-like logo with a distinctive “W.” This doesn’t necessarily indicate that a formal name change is […]

Radisson Announces Revamp of Club Carlson Program, Rebranding as Radisson Rewards

Radisson Announces Revamp of Club Carlson Loyalty Program Advertiser Disclosure The credit card offers that appear on the website are from credit card companies from which ThePointsGuy.com receives compensation. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). This site does not include […]

How Machinima plotted its strategic rebranding across platforms

Warner Bros.’s digital video site Machinima rebranded this week as it makes a bigger push to expand beyond its YouTube roots to all the new platforms where gamers celebrate their culture. Since Warner Bros. bought Machinima in 2016, the division has shifted away from its traditional network and grown to more than 140 million subscribers for its various shows […]

ESPN is rebranding one of their networks to ‘ESPN 8: The Ocho’ for one day in honor of the movie ‘Dodgeball’

Twitter/@espnpr When the movie “Dodgeball: A True Underdog Story” was released in 2004 it immediately became fodder for references and in-jokes for an entire generation of movie-goers and sports fans, and now one of those is coming to the real world. Lines like “If you can dodge a wrench, you can dodge a ball,” and […]

Neil Young's Painful Rebranding of His Music Service Won't Save It

Not the actual logo, dramatization. Image source: Pono Niel Young’s “high resolution” music crusade is undergoing a change, an extreme change!!!!!!! The classic rocker turned tech entrepreneur has announced that Pono’s now defunct music store will become a high-quality streaming service. It’s kind of like Tidal but it’ll suck more. The fittingly out of touch […]

Taser rebranding offers free bodycams for police

The stun-gun makers, Taser, now rebranded as Axon, are offering free body cameras and data storage for one year to police departments nationwide. The announcement comes a day after voters in Ferguson, Missouri amended the city’s charter to require police to wear body cameras. Under the program, police officers would be equipped with a body […]

Verizon is rebranding Yahoo and AOL as ‘Oath’

Somewhere along the way, Verizon’s planned purchase of Yahoo got real complicated. Thanks to security breachs of gargantuan proportions, Yahoo has lost a ton of value — and the company was struggling even when Verizon announced its intentions to buy the former internet juggernaut. Part of the value lost is in the Yahoo brand, which […]

MTV Rebranding Annual Movie Awards to Include Television

MTV can no longer sit idly by as #PeakTV dominates pop culture. RELATEDCable/Streaming Renewal Scorecard: What’s Coming Back? What’s Cancelled? What’s On the Bubble? The basic cabler announced on Monday that its annual MTV Movie Awards will now be dubbed the MTV Movie and TV Awards. The expanded show (airing on Sunday, May 7 at 8/7c, live from the […]

Mobile ad blocking firm Shine is rebranding to ‘Rainbow’ and will stop selling ad blocking to carriers

Rainbow Israel-based ad blocking company Shine has spent the last 18 months or so selling in its “nuclear weapon” to thwart off the apparent ad tech threat: a network-level solution that lets mobile carriers block ads at a network level. Recently, Shine had shown signs of softening its somewhat antagonistic approach. Now it’s dropping it altogether. […]