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Warner Bros.’s digital video site Machinima rebranded this week as it makes a bigger push to expand beyond its YouTube roots to all the new platforms where gamers celebrate their culture. Since Warner Bros. bought Machinima in 2016, the division has shifted away from its traditional network and grown to more than 140 million subscribers for its various shows […]
Warner Bros. bought digital video site Machinima in 2016, and today the division is announcing a rebranding with the goal of turning it into a bigger content producer that focuses on the intersection of gamer culture and entertainment. Machinima is all about transforming gamer culture from a niche into mass entertainment, and it doesn’t hurt […]
Warner Bros. said it has named Russell Arons as general manager of Machinima, the digital video entertainment company that Warner acquired in November. Arons was previously senior vice president of worldwide marketing at Warner Bros. Interactive Entertainment. She will run Machinima, a multi-platform programming service with a global community of gamer, comic, and hero fans. […]
