Mini Yours parts-ordering service lets you personalize your car

Mini is stealing a page from more upmarket luxury brands by offering customers the opportunity to add individualized parts starting next year. The Mini Yours Customised service will let owners create and order customized side scuttles, dashboard trim panels, and LED-projected door sills and door projectors that illuminate a welcome design or message or their […]

Microsoft’s SwiftKey now lets you personalize your keyboard with photos

Microsoft-owned mobile keyboard app SwiftKey is rolling out a new feature today that lets users personalize their keyboard using their own photos. Starting today on Android and iOS in beta, SwiftKey users can upload any image to use as the backdrop for their keyboard. The company is also revealing a new partnership with photographer Keith […]

Persado taps AI to personalize customers’ marketing messages

Persado announced a new feature of its AI-powered marketing software today that’s designed to help companies create personalized marketing campaigns for individual customers based on their past engagements. Called Persado One, the feature builds on the company’s existing software for marketing to consumers. Behavioral data from previous marketing campaigns is used to develop individual emotional […]