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When PepsiCo decided to create a new premium water brand last year, it came up with LIFEWTR—a clear plastic bottle with a black cap and a colorful, eclectic series of labels designed by emerging artists. Art is a central part of the LIFEWTR brand. Through it, PepsiCo also donates art supplies to public schools and […]
Despite a virtue-signaling ad campaign featuring anthem-kneeling NFL quarterback Colin Kaepernick, sportswear giant Nike donates more than three times as much money to Republicans as it does to Democrats. Nike’s employees and the company’s own Political Action Committee gave $ 424,000 to Republicans and only $ 122,000 to Democrats this election cycle, according to the […]
After Phil Knight first launched the Nike brand in 1971, he claimed that he could persuade the whole world to buy his shoes if he could first get them on the feet of “five cool guys.” In truth, it took only two cool guys to transform Nike into what Knight would later call a “total […]
A clothing company founded by US veterans has responded to Nike’s collaboration with former NFL quarterback Colin Kaepernick by launching a limited edition of ‘Just Stand’ t-shirts. Nine Line Apparel introduced the new line in direct response to sports clothing brand Nike’s decision to use Kaepernick, who sparked a wave of hugely divisive NFL national […]
US sportswear giant Nike recently made the headlines for refusing to supply the Iran football team with boots – an issue which has reemerged ahead of the Russia 2018 World Cup. The issue is the result of long-standing US sanctions against Iran, but has resurfaced at the worst possible time for the sportswear company, on the […]
You may be surprised to learn that the running shoes that are so common and fashionable today, haven’t been always this comfortable and stylish. Back in the day, the running shoes were actually mostly made by tire companies. They were also very clunky, cumbersome, and could even make your feet bleed after running for a […]
Nike has joined forces with meditation app Headspace to provide you with a different kind of audio-guided runs: one that works your body and calms your mind. Starting today, you’ll find the first three Headspace audio-guided “mindful” runs on Nike’s Run Club (NRC) app. Like the other guides on NRC, they feature coaches and athletes […]
Enlarge (credit: Fitbit) Those previously on the fence about getting a Fitbit Ionic smartwatch now have a new model to consider. Fitbit revealed its device collaboration with Adidas today—the Ionic Adidas Edition is a spiced-up Ionic smartwatch featuring an Adidas-made watch face, special wristbands, and the Adidas Train app for runners. Similar to the Apple […]
Markets Insider Shares of Nike popped as much as 2% in pre-market trading Friday after Pershing Square Capital, the $ 12+ billion dollar hedge fund run by activist Bill Ackman, reportedly told investors it had acquired a passive stake in the company. The size of the investment is unclear, as is timing, but Ackman reportedly […]
A new Sony PlayStation collaboration has been announced with Nike and NBA star Paul George, which will have PS4 fans very interested. New PlayStation Nike shoes will be launching in February, which boast a design based off the PS4’s famous DualShock controller. The new signature sneakers from Paul George – the G-2 PlayStation Colorway – […]
