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NASCAR teams are losing sponsors at an alarming rate. While the sponsor losses leave teams scrambling to pay the bills, it is also having an impact on their fan bases and how they identify with their favorite drivers. The solution might come from soccer where teams have prominent sponsors, but the teams have consistent color […]
Enlarge (credit: Aurich Lawson / Getty) CHARLOTTE, North Carolina—For various reasons, this article is long overdue. We’ve looked at motorsport at Ars on many occasions, in many different forms. But a look through the archives finds barely a mention of NASCAR, admittedly an error on my part. Stock car racing is more popular in the […]
