Our look back at last week’s biggest automotive stories focuses first on the Jeep Wagoneer, an unequivocal American classic. Not only did the Wagoneer play a pivotal role in kicking off America’s current love affair with the sport utility vehicle, it legitimized the Jeep brand in the mind of consumers looking not just for something […]
Tag: Nameplates
Cadillac to Axe ATS, CTS, XTS Nameplates, Will Go to Three-Sedan Lineup
– It’s no secret that new-car buyers are shunning sedans as they instead flock to SUVs and crossovers, and that’s true at Cadillac as well. Unfortunately, the division’s revitalization strategy has relied heavily on traditional four-doors—the redesigned CTS, the ATS, and the CT6—and sales have been weak. Speaking to Reuters, Cadillac chief Johan de Nysschen […]
Jaguar Land Rover Trademarks 29 Nameplates, Including “XJS” and “Landy”
– Only a couple of months removed from protecting its Defender model name from adventure-mobile maker Bombardier, Jaguar Land Rover is putting more possible model names under its net. As first reported by Autoguide, Jaguar Land Rover has filed 29 trademarks since March 13. – The trademarks reveal some new monikers and unearth some we’ve seen before. On the […]