THE VOICE APPS REPORT: The issues with discoverability, monetization, and retention, and how to solve them

BI Intelligence This is a preview of a research report from BI Intelligence, Business Insider’s premium research service. To learn more about BI Intelligence, click here. The voice app ecosystem is booming. In the US, the number of Alexa skills alone surpassed 25,000 in January 2018, up from just 7,000 the previous January, in categories ranging […]

Quarterback unveils engagement and monetization platform for esports players

EXCLUSIVE: Quarterback has launched a platform that brings professional esports players and their fans together, helping the player monetize and engage with their fans better. Market researcher Newzoo estimates that esports will become a $ 1.5 billion to $ 2.5 billion business by 2020. To get there, fans have to start spending as much on their favorite esports […]

360 VR advertising is the industry’s first sticky monetization model

GUEST: Monetizing VR content continues to be a tricky challenge for creators and publishers alike. There’s just hardly any rules of thumb to follow as the industry busies itself with building up a track record of trial and error, and while the addressable market of geared-up users continues to grow. Paid content works in some […]

THE SOCIAL VIDEO REPORT: Media distribution and monetization in the age of platforms

BI Intelligence This is a preview of a research report from BI Intelligence, Business Insider’s premium research service. To learn more about BI Intelligence, click here. The “pivot to video” is digital media’s megatrend of the moment. The average consumer will view 47.4 minutes of online video per day this year, up 20% from 2016, […]

Samsung and Google are closing the gap on Apple’s monetization of mobile games

EXCLUSIVE: Apple has long been dominant when it comes to the iPhone’s ability to monetize mobile games at higher rates than rival smartphones. But mobile analytics and marketing platform DeltaDNA has found in a study that rivals are closing the gap. For a decade, the iPhone’s polished user experience has always made it the smartphone of […]

THE CHATBOT MONETIZATION REPORT: Sizing the market, key strategies, and how to navigate the chatbot opportunity (FB, AAPL, GOOG)

bi intelligence Improving artificial intelligence (AI) technology and the proliferation of messaging apps — which enable users and businesses to interact through a variety of mediums, including text, voice, image, video, and file sharing — are fueling the popularity of chatbots. These software programs use messaging as an interface through which to carry out various […]

THE CHATBOT MONETIZATION REPORT: Sizing the market, key strategies, and how to navigate the chatbot opportunity (FB, AAPL, GOOG)

bi intelligence Improving artificial intelligence (AI) technology and the proliferation of messaging apps — which enable users and businesses to interact through a variety of mediums, including text, voice, image, video, and file sharing — are fueling the popularity of chatbots. These software programs use messaging as an interface through which to carry out various […]

THE APP MONETIZATION REPORT: How developers can navigate the engagement crisis and tap into the $102 billion app opportunity

BI Intelligence App developers long considered the “pay once and play” model — in which users pay up front an app and aren’t prompted to make in-app purchases — the best way to generate revenue. But as more “free-to-download” apps entered the market, users increasingly opted for these experiences. These apps offer microtransactions for in-app goods […]