I’m a 73-year-old TikTok influencer who has an agent and multiple brand deals. Here’s how I became the internet’s ‘grandma.’

Barbara Costello runs the TikTok account @brunchwithbabs. Rikki Snyder Barbara Costello and her daughter run the TikTok account @brunchwithbabs. She never expected to have so many followers and brand deals, but now she has an agent and cookbook. She said you have to have a lot of passion if you want to succeed as an […]

The Influencer Marketing Report: Research, strategy & platforms for leveraging social media influencers

This is a preview of the Influencer Marketing (2018) research report from Business Insider Intelligence. To learn more about the top platforms, as well as strategies for social media influencer marketing, click here. Current subscribers can read the report here. BI Intelligence The concept of a brand hiring a popular personality to promote a product […]

7 creative ways to use influencer marketing in enterprise AI

The market for AI is so overhyped, virtually anybody looking for a fast buck can re-package an old abacus and sell it as a “machine learning” platform. Misinformed people buy the idea and the mounting frustration makes it extremely difficult for legitimate AI companies to get their message above the din. To successfully stand out in a […]

Amazon expands influencer program to Twitter and Instagram ‘stars’

A couple of months ago, Amazon opened up its influencer program to more YouTube stars with large followings. It lets people with large followings on the video service set up their own page full of Amazon products, of which the influencer gets a cut when someone buys from that page. Now the online retailer is […]

Influencer marketing success: You’ve swiped right — now what? (VB Live)

VB WEBINAR: Influencer marketing can show a $ 9.60 return on investment for every $ 1 invested — but that’s only if you know what you’re doing. Learn how to achieve real results and record-breaking ROI from the best in the business when you join our latest VB Live event. Register here for free.  “Our […]

5 bots to try this week: Record Bird, Allo, SamaraRings, Lemonade Stand, Influencer Rate Calculator

If you’re old enough to have used an Apple II, then chances are you’re old enough to have played Lemonade Stand. The business simulation video game was bundled with Apple computers throughout the 1980s. Players tapped into their inner entrepreneur to set prices, manage inventory, and deal with market challenges like thunderstorms. Proving that everything […]