From View-Master to 360-degree video, immersive media is pioneered in Portland

GUEST: For those of us who live here, it may come as no surprise that Portland, the city of Roses, was recently awarded the top spot on Forbes list of best places for business and careers in 2017. Among the reasons Forbes cited was the Oregon city’s prevalence of tech companies and the jobs they […]

Creating Immersive Virtual Worlds Within Reach of Current-Generation CPUs

SPONSORED: For a little over three years I’ve had the opportunity to run a studio called Chronosapien, which specializes in creating interactive content with emerging technology components. We work with a lot of different tech, but VR has captured us the most, so much so that we’ve started working on our own project for it, […]

What a Disney Survey Says About the Immersive Future of Theme Parks

Despite being home to a few of the finest attractions in Walt Disney World, the Hollywood Studios theme park in Orlando, Florida currently isn’t worth the price of admission. But that will change in a few years, when the massive construction projects that have reduced the park to a half-day experience are finished and you can […]

Disney’s immersive ‘Star Wars’ hotel is a Jedi dream come true

No, you’re not dreaming: Walt Disney World plans to open an insanely ambitious immersive Star Wars hotel that sounds like something out of Westworld. Every guest will experience a completely unique story throughout their stay, which will “touch every single minute” of their day, according to Disney’s resort chairman Bob Chapek. You’ll dress up in […]

Disney to Offer Totally Immersive Stays at Marvel and ‘Star Wars’ Hotels [D23 Expo 2017]

Walt Disney World and the Disneylands across the globe are not just offering you a temporary escape into a magical place – they’re promising that you’ll never want to leave. The Disney resorts are tapping into their most popular franchises to give their guests fully immersive experiences in the worlds of the Marvel Cinematic Universe […]

Here's What You Should Know About That Immersive “Moulin Rouge”

This is a story about truth, beauty, and freedom, but above all it’s a story about love. It’s also a story about growing up, immersive theatre, art as revolution, and the current Secret Cinema production of Moulin Rouge. I first watched Moulin Rouge 15 years ago; it was 2002 and I was 15. I was […]

Immersive video is the future of digital advertising

Screenshot / YouTube The digital ad space is murky, and it’s becoming increasingly clear that users aren’t seeing as many ads thanks to ad-blocking technology. And even when they do see ads, more than 60% of users say they find them annoying and intrusive. Furthermore, people have been shifting to mobile as their primary media […]

THE IMMERSIVE VIDEO REPORT: How VR, AR, and 360-degree video are shaping the future of content creation

BI Intelligence As aversion to advertising continues to grow and as ad-blocking adoption increases across the globe, publishers and brands are turning to immersive video — namely 360-degree video, augmented reality (AR), and virtual reality (VR) — to win back some of their lost market share. Immersive video can provide the impactful, emotion-driven storytelling that’s needed […]