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Turns out that dating service eHarmony has a weird definition of “science” when the law comes knocking. An ad in the London subway system triggered the UK’s Advertising Standards Agency to call the “scientifically proven” matching system “misleading,” as spotted by the BBC. From the ASA: “eHarmony UK Ltd t/a eHarmony said that the definition […]
ASA A London Underground ad for dating website eHarmony has been banned for being “misleading.” According to the Advertising Standards Authority, the ad suggests it “offers users a significantly greater chance of finding lasting love” by using a scientific algorithm. The ASA ruled it must not appear in its current form. The complainant called it […]
Flickr/Mo Riza Many people say they want their romantic partner to have a great sense of humor, but eHarmony CEO Grant Langston thinks he can do better: He wants to know exactly which kinds of humor people prefer. “Human beings think sense of humor matters,” Langston tells Business Insider. “We’re trying to find out if […]
