A woman who pays Instagrammers and YouTubers $500 to $30,000 per post on behalf of brands like Cosmo and Esquire has a go-to formula for calculating what they’re worth

Hollis Johnson/Business Insider Brittany Hennessy is the senior director of influencer strategy and talent partnerships at Hearst Digital Media. She said social media influencers are paid for two things: production and distribution. Sometimes influencers ask for less than they’re worth, Hennessy says, while others ask for too much, like a first class flight. Influencer marketing is almost […]

Celebrity Big Brother 2017: James Cosmo reveals the REAL reason he entered reality series

The Game of Thrones star admitted that while there were financial advantages to agreeing to take part on the Channel 5 reality series, he actually just wanted to immerse himself in the show.  Speaking in his post-eviction interview with host Emma Willis, he explained: “Obviously, there’s financial things mainly, but I also wanted to come […]