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- Brittany Hennessy is the senior director of influencer strategy and talent partnerships at Hearst Digital Media.
- She said social media influencers are paid for two things: production and distribution.
- Sometimes influencers ask for less than they’re worth, Hennessy says, while others ask for too much, like a first class flight.
Influencer marketing is almost guaranteed to drive product sales more than TV or print ads, says Brittany Hennessy, the senior director of influencer strategy and talent partnerships at Hearst Digital Media.
“Some [influencers] have perfect track records of selling things out and that’s why you hire them. To move product,” Hennessy told Business Insider. Her job is to find and manage social media influencers to promote Hearst’s digital brands, including Cosmopolitan, Esquire, and Harper’s Bazaar.See the rest of the story at Business Insider
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See Also:
- Your opinion matters — Join BI Insiders program
- A woman who pays Instagrammers and YouTubers for brands like Cosmo and Esquire explains why working with influencers is ‘almost guaranteed’ to increase sales in a way TV and print ads don’t
- A woman who pays Instagrammers and YouTubers for brands like Cosmo and Esquire says influencers can earn anywhere from $ 500 to $ 30,000 for a single post
