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Of all the automakers embroiled in the Mad Men-era rush to plumb the psyches of American car buyers, Chrysler’s Dodge division stood head and shoulders above the rest in one key marketing element: sex. It sells, apparently, and Chrysler Corp. made sure to instill a little bit of it, overtly or subconsciously, into its print […]
In a month Mike Jackson, chief executive of AutoNation Inc, described as a “clunker,” numerous automakers took a hit. New vehicle sales in the U.S. fell by 3.7 percent compared to the same month last year, and lucky was the automaker that escaped the buying public’s cold shoulder. Among the Detroit Three, Fiat Chrysler had the […]
Without a functional plan, each episode of the A-Team would have ended with four funerals. For Fiat Chrysler, however, the solution to its problem doesn’t involve welding armor plating to a series of scrapyard vehicles while the guy from Breakfast at Tiffany’s lays down covering fire with a Ruger Mini-14. FCA’s main concern involves the […]
– In the early ’80s, Chrysler was saved from financial ruin by selling the front-drive K-car, a nice Reliant automobile that would spawn numerous inexpensive-to-produce variants. As disrespected as it was versatile, the lowly K-car spread its plebeian roots and survived until 1995. Cue the highlight reel: READ MORE ›› – Car and Driver BlogCar […]
Chinese auto maker Great Wall Motor said it is interested in acquiring Jeep, the profitable U.S. sport-utility vehicle maker owned by Fiat Chrysler Automobiles. WSJ.com: What’s News US
The auto maker suspended production of its well-regarded Pacifica hybrid minivan in recent weeks and has recalled it, leaving customers and dealers disappointed. WSJ.com: What’s News US
