Atari sues Nestle, says Kit Kat video game ad violates Breakout copyright

Enlarge (credit: 2AM films / Nestle) Atari claims that a commercial for Nestle’s Kit Kat candy bars violates the copyright and trademark rights of Breakout, Atari’s iconic 1975 video game. Nestle’s 30-second spot “leverage[s] Breakout and the special place it holds among nostalgic Baby Boomers, Generation X, and even today’s Millennial and post-Millennial ‘gamers’ in order to maximize the […]

Atari partners with LGBT Media to make more inclusive games

Atari is making good on its promise to stake part of its strategy on LGBTQ apps. The company has formed a partnership with LGBT Media, the company behind the social app LGBTQutie, to reach more of the community. The deal will see LGBT Media acquire and “re-launch” Atari’s city-building game Pridefest by taking advantage of […]

Atari taps Jeff Minter to resurrect classic coin-op ‘Tempest’

As seen in this 1981 commercial, Tempest was one of Atari’s flagship coin-operated arcade games. But unlike Space Command or Centipede, Tempest sent players down geometrically fractal tunnels in an advanced — and vibrantly psychedelic — semi-3D adventure. Atari thinks it’s high time this title was revived for current consoles, and it’s tapped celebrated game […]

Atari confirms it’s working on a new gaming console

Flickr/quagmirez31 After reporting earlier this week that Atari seemed to be working on a new console (and hiring developers) we can now confirm both. CEO Fred Shesnais told GamesBeat today that everyone’s favorite classic game company is indeed working on a new console. While the company did forego any sort of announcement pertaining to the […]

DeepMind adds memory to its AI system to tackle multiple Atari games

When Google announced in February 2015 that its DeepMind AI beat 49 Atari video games, it was a major step forward for machine learning, but it left the team behind DeepMind with a frustrating situation. Even though the AI could beat the games, it needed to be retrained to beat each new game, and quickly […]