Blue Apron beats, but bleeds subscribers (APRN)

Blue Apron Blue Apron beat on the top and bottom lines. The meal-kit subscription service had 746,000 customers in the fourth quarter, down from 856,000 in the prior quarter. (Reuters) – Blue Apron Holdings Inc reported a smaller-than-expected revenue drop and quarterly loss on Tuesday after a costly distribution hub switch forced it to slash marketing. The meal-kit […]

Walmart and Amazon are gearing up to take over the $5 billion meal-kit market from Blue Apron

Matt Weinberger/Business Insider Walmart’s stock dropped about 6% in mid-June on the news that Amazon had scooped up Whole Foods. That’s because investors have seen what Amazon can do when it decides to disrupt an industry. This year, Amazon’s e-commerce sales are expected to increase 32%, to $ 196.8 billion dollars, up from $ 149 billion in […]

Just six months after Blue Apron went public, its growth has come to a screeching halt (APRN)

When Blue Apron was preparing for its initial public offering earlier this year, its selling point, like that of many startups, was rapid growth and leadership in an emerging market. But the company’s claims to preeminence in the app-based food delivery business took a hit even before it went public when Amazon announced it was […]

Blue Apron and Snap’s ‘busted’ IPOs herald judgment day for unicorns

ANALYSIS: A year that began with high hopes for a tech IPO revival has crashed into a wall of reality following sputtering public offerings from Snap and Blue Apron. The catastrophe that is Blue Apron was driven home in recent days thanks to multiple shareholder lawsuits claiming management misled investors. Less than two months after […]

Blue Apron surges after beating on revenue and losing less money than expected (APRN)

Blue Apron reported more revenue than forecast and a smaller-than-expected loss in its first quarterly earnings release as a public company on Thursday.  The meal kit-delivery service said it earned $ 238.1 million in revenue, topping analysts’ forecast for $ 235.8 million according to Bloomberg. It posted an adjusted EBITDA loss of $ 23.9 million, less […]

Blue Apron got Amazon’d before it even became a public company (APRN)

Getty Sorry, Blue Apron, you just got Amazon’d. Just two weeks ago, the meal-prep delivery startup looked as if it would coast through the road show for its initial public offering and start public trading with a juicy valuation of about $ 3 billion. Then the deal-happy retail juggernaut Amazon shelled out $ 13.7 billion […]

BLUE APRON CEO: Amazon’s grocery business could be ‘good for us’ (APRN, AMZN)

Flickr/TechCrunch Following a disappointing IPO tainted by Amazon’s recent acquisition of Whole Foods, the CEO of Blue Apron isn’t giving up hope. If Amazon “can help accelerate bringing online dollars into the offline grocery world and accelerate that transition from offline to online, we think that is good for us, and good for others players […]

Blue Apron slashes its IPO range

Blue Apron (Reuters) – Online meal-kit company Blue Apron Holdings slashed the expected pricing range for its initial public offering amid growing concerns about the potential impact from Amazon.com’s deal to buy Whole Foods. Blue Apron said on Wednesday it expects its initial public offering to be priced between $ 10 and $ 11 per […]

I tried Blue Apron and saw why the company will be a smash success

Blue Apron I tried my first meal kit through Blue Apron in August 2014, and it was life-changing. Meal kits — or deliveries that contain groceries and accompanying recipes — can get a bad rap. One of the biggest complaints from first-time users that I often hear is that they require too much work. (This […]