REUTERS/Stephen Lam Welcome to Crypto Insider, Business Insider’s roundup of all the bitcoin and cryptocurrency news you need to know today. Sign up here to get this email delivered direct to your inbox. Less than six months after it originally said it would ban them, Facebook has reversed its course on cryptocurrency ads. Now the social […]
Tag: advertising
What you need to know in advertising today
Thomson Reuters Comcast is speaking to investment banks about obtaining bridge financing for an all-cash bid to displace Walt Disney Co on its $ 52 billion deal to acquire most of Twenty-First Century Fox Inc’s assets, three people familiar with the matter said on Monday. The move is the first concrete step that Comcast is […]
Scottish travel agent slammed for advertising blue-watered images as Blackpool
An unnamed travel agent in Scotland has been mocked after claims they used images of the Costa Brava to advertise a holiday in Blackpool. The photo used shows a beautiful blue watered cove, thought to be in sunny Costa Brava, claiming it was Blackpool. Placed in the window of one of the travel agents in […]
Online advertising site Backpage.com was seized by the FBI
Screenshot Backpage.com Classified advertising website Backpage.com was seized by federal authorities on Friday afternoon “as part of an enforcement action” according to a notice on the website. The company is known for facilitating adult sex ads, and had been involved in a number of sex trafficking-related lawsuits, but the reason for the notice has not […]
Shaquille O’Neal makes more money now off of endorsements and advertising than he did during his Hall of Fame NBA career
Carnival / YouTube Shaquille O’Neal made over $ 280 million during his NBA career, but in an upcoming interview for “Real Sports with Bryant Gumbel,” O’Neal reveals that he’s made more per year since leaving the league. Through endorsement deals with brands including Gold Bond, The General, and Carnival cruises, O’Neal has turned his brand into […]
What you need to know in advertising today
Chris J Ratcliffe/Getty Images Rihanna has responded to the Snapchat ad that appeared to make light of Chris Brown’s assault on her in 2009. The ad, which asked users whether they’d rather “slap Rihanna” or “punch Chris Brown,” appeared on Snapchat earlier this week. To read more about the artist’s reaction to the now infamous ad, and […]
Spil Games hits 300 million mobile game installs without much paid advertising
Dutch mobile game publisher Spil Games announced it has hit 300 million installs for its mobile games. That’s a testament to the company’s method of testing titles on the web and then reposting the most popular titles as mobile apps. Amsterdam-based Spil Games said it focuses on intellectual properties with good prospects. The web portal […]
Facebook says it is willing to break up the advertising Walled Garden — but it won’t go it alone
YouTube/IAB Facebook and Google are often referred to as ‘walled gardens’ by advertisers since they typically restrict usage of their data by advertisers to their own platforms. On Thursday Facebook said it would be willing to bend on how some of its data is used in advertising campaigns outside of its own walls. The company […]
Where Did All the Advertising Jobs Go?
They are everywhere. Singing jingles in living rooms. Lining phone screens. Inhabiting the voices of podcast hosts. Looming like Dr. T.J. Eckleburg from highway billboards. They are ads. But while the work of stealing attention might seem infinitely employable, something strange is happening behind the scenes of America’s most inescapable industry. For the first time […]
Mobile game advertising trends start in the app
GUEST: With 2018 getting underway, it’s an ideal time to reflect on a handful of emerging trends in mobile app monetization that have real potential to take off next year. These have each proven effective in small ways to date, but are replicable, scalable, and ripe for further innovation. Reward now, watch later When Featherweight […]