Facebook says it is willing to break up the advertising Walled Garden — but it won’t go it alone

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• Facebook and Google are often referred to as ‘walled gardens’ by advertisers since they typically restrict usage of their data by advertisers to their own platforms.
• On Thursday Facebook said it would be willing to bend on how some of its data is used in advertising campaigns outside of its own walls.
• The company said that such theoretical data sharing would have to be facilitated by a third party. And it wouldn’t be willing to make such a move alone.

Facebook said it’s willing to knock down some of the walls from its garden. But it won’t go it alone.

The social networking giant, along with Google, gets hammered a ton in ad circles for hoarding its data behind “walled gardens.” The complaint among ad buyers is, as much as each company possesses incredibly powerful data that can be used for ad targeting, that data is kept inside each company’s walls to a degree.

See the rest of the story at Business Insider

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