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Uber filed a click-fraud lawsuit Monday that could have big implications for the world of digital advertising. The app-based taxi company is suing Fetch Media over allegations that the advertising agency billed Uber for fraudulent ads. Uber is seeking at least $ 40 million in damages, according to Bloomberg, which first reported the lawsuit. Fetch ran Uber ads on websites […]
Social Native has created a marketplace for connecting brands with content creators who can create authentic social media assets that promote those brands. And that in turn has enabled Social Native to raise $ 8 million from investors including SoftBank Capital. The Los Angeles startup is one of those that positioned for the era known […]
