Subscription success: What’s Birchbox got that you don’t? (VB Live)

VB LIVE:

How did Birchbox become more than just another subscription fad? And how do you apply those lessons to your own subscription models — beyond box subscriptions to all kinds of subscription models? Join our latest interactive VB Live event for an in-depth conversation with top execs from the best subscription services in the biz.

Register here for free.

Customers really, really like subscriptions. How can you tell? Because some entrepreneurs have made it very, very rich.

SaaS companies offering monthly or yearly service subscriptions, like Dropbox and Salesforce, are chalking up billions of dollars in revenue. Dollar Shave Club, the “shiny new razor every month” subscription, was snatched up by Unilever for $ 1 billion. Birchbox, the beauty subscription box that launched the whole “stuff in a box” craze, ground competitors offering similar beauty subscription boxes into dust, and garnered over a million subscribers.

The attraction for both customers and businesses? The autopilot, monthy-by-month simplicity. Customers get exactly what they need, when they need it, every month without fail. And companies get revenue consistency, which not only makes it easy for you to calculate LTV and inventory, but is the most powerful factor when it comes to your company’s valuation

Which by the way, says entrepreneur John Warrillow, could be up to eight times the value of a similar business without that same tick-tock revenue stream.

So what does it take for your subscription-based business to rack up this kind of revenue, that number of subscribers, and some major valuation? Join our latest interactive VB Live event for an in-depth conversation with top execs from the best subscription services in the biz, get your questions answered, and walk away with an actionable strategy.

Don’t miss out!

You’ll learn:

How the best subscription box companies tweaked their model to make it big
Best practices to every subscription-based business
Pitfalls and challenges to avoid in subscription management
How billing and payment innovations will impact you in the next five years

Speakers:

Stewart Rogers, Director of Marketing Technology, VentureBeat
Wendy Schuchart, Moderator, VentureBeat

Guest speakers to be announced shortly.

VentureBeat

Post Author: martin

Martin is an enthusiastic programmer, a webdeveloper and a young entrepreneur. He is intereted into computers for a long time. In the age of 10 he has programmed his first website and since then he has been working on web technologies until now. He is the Founder and Editor-in-Chief of BriefNews.eu and PCHealthBoost.info Online Magazines. His colleagues appreciate him as a passionate workhorse, a fan of new technologies, an eternal optimist and a dreamer, but especially the soul of the team for whom he can do anything in the world.