Shares in Juventus FC have doubled since it bought Cristiano Ronaldo, and it’s probably only the beginning (IT0000336, IT0000336)

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• Cristiano Ronaldo is up-and-running in the Serie A goalscoring charts.
• But the Portuguese striker’s greatest work is arguably being done away from the pitch.
• This is because shares in Juventus have doubled since his arrival. The club’s market capitalisation is now €1.5 billion ($ 1.75 billion).
• But this is probably just the beginning as the club looks to increase broadcasting revenue, sponsorship revenue, and attract a global audience.
• Fans only care about one thing, though. Success. Specifically: success in the Champions League.
• Juventus head coach Massimiliano Allegri warned that the Champions League is “difficult” but also said that with Ronaldo in the team, they are far more likely to win it.
• Read all of Business Insider’s coverage for the 2018-2019 soccer season right here.

Cristiano Ronaldo has officially opened his goalscoring account at new club Juventus FC.

After three matches without a Serie A goal, Ronaldo ended his mini-drought on Sunday when he struck twice against Sassuolo and was rewarded with a score of 8.54 out of 10 by data-crunching soccer website Whoscored.com — his best performance in a Juventus jersey to date.

See the rest of the story at Business Insider

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SEE ALSO: Juventus reportedly sold $ 60 million worth of Ronaldo jerseys in 24 hours — almost half his transfer fee

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