‘Psychologically scarred’ millennials are killing countless industries with their strange habits — but here are the brands they actually like

Millennials are hurting dozens of industries, from beer to napkins. 

But the young demographic is also helping some industries. Ad agency Moosylvania analyzed 15,000 responses from millennials — age 17 to 37 — that the agency has collected over the last five years on their favorite 100 brands. 

There are many complex reasons millennials’ preferences differ from prior generations’, including less financial stability and memories of growing up during the recession.

“I think we have got a very significant psychological scar from this great recession,” Morgan Stanley analyst Kimberly Greenberger told Business Insider.

We’ve selected their 25 favorites that are poised to grow. 

 

25. Kohl’s

(Kena Betancur/Getty

Headquarters: Menomonee Falls, Wisconsin

Why it’s hot with millennials: Kohl’s rewards program ensures customer loyalty without needing a store credit card. 

24. Express

PRNewswire

Headquarters: Columbus, Ohio

Why it’s hot: Express rewards shoppers by not just using their store credit cards, but by getting involved with Express in other ways, too — like retweeting its tweets and singing up for its text message alerts. 

23. Under Armour

Facebook/Under Armour

Headquarters: Baltimore, Maryland

Why it’s hot: Under Armour has exploded in popularity in recent years thanks to signing famous athletes like Stephen Curry and smart marketing of its performance-wear. 


See the rest of the story at Business Insider

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Post Author: martin

Martin is an enthusiastic programmer, a webdeveloper and a young entrepreneur. He is intereted into computers for a long time. In the age of 10 he has programmed his first website and since then he has been working on web technologies until now. He is the Founder and Editor-in-Chief of BriefNews.eu and PCHealthBoost.info Online Magazines. His colleagues appreciate him as a passionate workhorse, a fan of new technologies, an eternal optimist and a dreamer, but especially the soul of the team for whom he can do anything in the world.

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