The exchange rate is currently hovering over €1.117, the same as yesterday after reaching €1.124 at midday on Thursday.
The GBP/EUR rate jumped to its highest rate seen all week on this day but gains were short-lived.
Sterling was boosted by an optimistic UK retail sales report from the Confederation of British industry.
But Friday morning it fell to €1.118.
Travellers are encouraged to always shop around when it comes to purchasing travel money.
Depending on how much time and what travellers prioritise, choosing a Bureau de Change a bit further out can save money when exchanging.
Online rates can also provide a bargain, as buying currency in-store or at the airport can mean rates are hiked up.
This is also true when it comes to hidden fees, as holidayers are caught out by handling and delivery fees so are encouraged to always check the fine print.
While it can be hard to understand what the current exchange rate is, the best time to check is actually a week before.
This way travellers can either grab a great deal on the day or wait a few more days for a change.
Otherwise, Koko Sarkari, CEO of ICE encourages travellers to consider other factors when finding where to purchase their pennies.
Make sure the Bureau de Change is a reliable and safe service, as well as check out how to exchange money back in case of some spare change on returning to the UK.
