Porsche celebrates brand’s design for 70th anniversary

Porsche is celebrating its 70th anniversary in 2018 with “the porsche effect”. The porsche effect is a museum exhibit of more than 50 rare sports cars from around the world.The exhibit will explore the history and significance of the brand’s design.

TEXT: Porsche is celebrating its 70th anniversary in 2018 with “the porsche effect”

The porsche effect is a museum exhibit of more than 50 rare sports cars from around the world

The exhibit will explore the history and significance of the brand’s design, engineering, advertising, partnerships and racing legacy

It will feature five thematic sections

Each section will use a variety of automobiles, artifacts, film footage, archival material and visual reproductions

It opens feb. 3 2018 At the petersen automotive museum in los angeles

The show runs through january 27th 2019

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