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We all do dumb things, and for close to a decade Honda did a rather dumb thing when it took the mediocre Isuzu Rodeo and sold it under the name Honda Passport.
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While we have no reason to believe Honda dealerships will be selling rebadged Isuzus anytime soon, we do think it’s possible that Honda will once again offer an SUV bearing the name Passport. Following a report that the brand is working on a smaller, two-row variant of the Honda Pilot, we searched the United States Patent and Trademark Office database and came across a trademark filed by Honda for the name Passport. The new trademark application was filed on December 2, 2016, and it specifically references Honda’s original trademark application for the Passport SUV that dates to May 11, 1993.
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- Long-Term Test: 2016 Honda Pilot Elite
- Gone without a Trace: The Forgotten SUVs
- Honda Pilot Research: Reviews, Specs, and More
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What ultimately becomes of the Passport name is unknown—but, barring unforeseen objections to Honda’s use of the name, it’s safe to assume that Honda plans to bring the Passport badge back from the dead. Whether it uses the name on a concept car, a trim line, a short-wheelbase Pilot, or something else entirely remains to be seen.
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