OnePlus weighs in on smartphone strategy and the value of trust

OnePlus released two great smartphones in 2017, but the smartphone startup is facing more and better competition than ever before. That’s great for you and me, but much trickier for a startup still trying to carve out a notable niche for itself. What’s a small company to do?

In this case, OnePlus’ answer is to keep making the best products it can and avoid looking at competitors simply as rivals to be crushed over time. Kyle Kiang, head of global marketing for OnePlus, joined us on our CES stage to discuss the team’s strategy for building a successful mobile brand and the difficulties of developing a foundation of trust in through hardware.

Click here to catch up on the latest news from CES 2018.

Post Author: martin

Martin is an enthusiastic programmer, a webdeveloper and a young entrepreneur. He is intereted into computers for a long time. In the age of 10 he has programmed his first website and since then he has been working on web technologies until now. He is the Founder and Editor-in-Chief of BriefNews.eu and PCHealthBoost.info Online Magazines. His colleagues appreciate him as a passionate workhorse, a fan of new technologies, an eternal optimist and a dreamer, but especially the soul of the team for whom he can do anything in the world.

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