Kohl’s could be the unlikely key to Whole Foods reaching 52 million new customers — and it’s ‘vastly negative’ news for Kroger (KSS)

Business Insider/Hayley Peterson

• Kohl’s is adding Aldi to as many as 10 of its locations as the department-store chain looks to drive more traffic to its big-box stores.
• If Whole Foods struck a similar deal with Kohl’s, it would expose the grocer to tens of millions of new customers and make it a bigger threat to companies like Kroger and Walmart, according to Barclays analysts.
• Kohl’s has about 1,100 stores and it has already cleared out space in as many as 300 of them for other retail partners. 

Kohl’s is adding the discount grocer Aldi to as many as 10 of its store this year in a pilot test, the company said Thursday.

If Whole Foods struck a similar deal with Kohl’s involving its lower-cost chain of stores, 365 by Whole Foods Market, it could expose the grocery chain to tens of millions of new customers, turning it into an unstoppable threat.

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