01 FEB

KFC is doing something unprecedented with Colonel Sanders at this year’s Super Bowl (YUM)

KFC

KFC is doubling down on Colonel Sanders-centric marketing.

In the chicken chain’s first-ever Super Bowl ad, KFC is featuring not just one, but two Colonels. Both Billy Zane — the Colonel paired with the chain’s new Georgia Gold Chicken — and Rob Riggle — the Kentucky Buckets Colonel who has appeared in the chain’s NFL ads — will star in the commercial.

This is the first time a KFC ad will feature two Colonels in one commercial since Darrell Hammond brought the founder back from the dead in May 2015.

When KFC reintroduced the Colonel in 2015, many customers were skeptical or disgusted that the chain would revive its founder — a real person — from the dead.

However, the move has paid off for the chain. In October, KFC hit its ninth consecutive quarter of same-store sales growth, after a period of slumping sales.

NOW WATCH: We got an exclusive invite to try KFC’s new chicken dish, and it’s the best menu item yet

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Martin is an enthusiastic programmer, a webdeveloper and a young entrepreneur. He is intereted into computers for a long time. In the age of 10 he has programmed his first website and since then he has been working on web technologies until now. He is the Founder and Editor-in-Chief of BriefNews.eu and PCHealthBoost.info Online Magazines. His colleagues appreciate him as a passionate workhorse, a fan of new technologies, an eternal optimist and a dreamer, but especially the soul of the team for whom he can do anything in the world.