IKEA doesn’t just want to take the pain out of assembling furniture… it wants to eliminate the environmental impact of receiving that furniture. The company recently pledged to offer emissions-free home delivery in five major inner cities (Amsterdam, Los Angeles, New York City, Paris and Shanghai) by 2020. Order an EKTORP sofa and an electric vehicle or a similarly Earth-friendly machine will roll up to your door. IKEA had already hoped to transition to zero-emissions delivery, but it’s picking up the pace to set a “strong example” for urban transport.
The Swedish retailer hopes that 25 percent of its overall deliveries will rely on emissions-free vehicles that same year, and wants completely clean deliveries by 2025.
IKEA is no stranger to green initiatives. It ditched non-LED lighting years ago, for instance. Such a rapid shift to zero-emissions delivery is uncommon, though, and reflects the brand’s determination to expand in a “sustainable way,” as company chief Jesper Brodin put it. Of course, it also helps polish the company’s public image — it looks good to deliver plywood bookshelves without hurting the planet any more than necessary.
Via: Reuters (Autoblog)
Source: IKEA
