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No car-buying site can calculate a fair price for a limited-run, highly anticipated car like the 2017 Honda Civic Type R. But it’s very easy to tell whether your local dealership is playing fair or praying for a very impatient person to walk in and buy the car at an absurd premium. In our review of 169 Type Rs in stock nationwide on CarGurus, less than 20 were advertised above MSRP.
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The most Honda asks you to pay (and only if you order all 14 dealer accessories, such as the door visors and a car cover) is $ 37,201 with destination. Without any extras, the tab is $ 34,775. The Type R comes only as a loaded Touring trim without any factory options, so when there’s a Type R priced at $ 39,775, as there is at one dealership in Ashland, Wisconsin, you know that price gouging is in effect. The worst offender comes from Marysville, Washington, where one dealer figures someone will drop $ 50,125. Other markups in the mid to high $ 40,000s can be found in Milwaukee, Wisconsin; Newburgh, New York; Gainesville, Georgia; McMinnville, Oregon; Glen Burnie, Maryland; and a handful of other cities nationwide in places as diverse as Hawaii, New Jersey, New Mexico, and North Carolina.
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- Instrumented Test: 2017 Honda Civic Type R
- 10 Ways the New Honda Civic Type R Lives Up to the Hype
- Red-Badged Tax Deduction: First 2017 Honda Civic Type R Goes to Auction
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Looking at one of the Type R’s closest competitors, the Ford Focus RS, we see Ford dealers are marking up that car at similar rates, some even surpassing 50 grand. For the ultimate price-gouging machine, however, look no further than BMW dealers selling M2s.
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For now, though, most Honda dealers appear to be honoring MSRP, possibly because the average Civic customer isn’t accustomed to 306 horsepower or paying almost double the cost of a base LX sedan.
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