“Genericide” assault to nullify the Google trademark fails

Enlarge (credit: David Kravets/Arstechnica)

What do a teleprompter, thermos, aspirin, and videotape have in common? They were once trademarked but lost their legally protected status because their names became too generic.

Google won’t be joining that list any time soon. Google defeated a “genericide” lawsuit Tuesday that claimed Google should no longer be trademarked because the word “google” is synonymous to the public with the term “search the Internet.”

A federal appeals court sided with Google in a case brought by a man who bought 763 domains with the term “google” in them. The court ruled that Google still retains its trademark even if the term “google” has become known for searching the Internet. One reason is because Google is a search engine and a whole lot more.

Read 4 remaining paragraphs | Comments

Ars Technica

Post Author: martin

Martin is an enthusiastic programmer, a webdeveloper and a young entrepreneur. He is intereted into computers for a long time. In the age of 10 he has programmed his first website and since then he has been working on web technologies until now. He is the Founder and Editor-in-Chief of BriefNews.eu and PCHealthBoost.info Online Magazines. His colleagues appreciate him as a passionate workhorse, a fan of new technologies, an eternal optimist and a dreamer, but especially the soul of the team for whom he can do anything in the world.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.