Larry Busacca/Getty Images
The INSIDER Summary:
- Taylor Swift has released a new line of merchandise to promote her new album, “Reputation.”
- Fans claim that Swift’s gear looks a lot like Kanye West’s “The Life of Pablo” album merch.
- Swift is selling a sweatshirt, hat, T-shirt, and jacket that look like West’s merchandise.
- The biggest similarity is the comparable Gothic fonts.
- It’s also worth noting that the “Reputation” album cover is similar to “The Life of Pablo” album cover.
Taylor Swift just dropped a new line of merchandise to promote her upcoming album, “Reputation.” Swift’s new merch is available online on her recently relaunched website.
Fans quickly pointed out that her new merch and album cover look a lot like Kanye West’s Yeezy fashion line and “Life of Pablo” promotional materials.
https://twitter.com/mims/statuses/900409123753279489
Kanye’s “Pablo Pop-up Shop” vs. Taylor Swift’s Reputation pic.twitter.com/xHNxEtBawi
https://twitter.com/mims/statuses/901154817057468418
For an artist all about women empowerment, Taylor Swift has no problem embracing a victim mentality & profiting off of Kanye publicity/merch
https://twitter.com/mims/statuses/900943671301779456
Taylor Swift is such a snake, her merch looks just like Kanye’s
https://twitter.com/mims/statuses/901050753371996160
Taylor Swift seems to be taking the “if you can’t beat them, just steal all their merch ideas and complain about them” approach with Kanye.
Take a look at their merch and decide for yourself.
The Gothic font Swift is using in her promotional materials for “Reputation” gives off “Life of Pablo” merch vibes.
When the items from Swift and West are compared to each other, there are some standout similarities between their merchandise.
https://twitter.com/mims/statuses/900407217681190913
Did Taylor try and shade Kanye with a FONT?! pic.twitter.com/8PKLVjQ5A3
Take these sweatshirts for instance. They are crew necks, use Gothic fonts, and feature a single word. The color palettes are different, however.
Pablo Supply and Taylor Swift Store
Both artists are selling branded hats, too.
Pablo Supply and Taylor Swift Store
Swift and West are also selling similar jackets. West is selling a “Pablo” bomber jacket and Swift is selling a “Reputation” raincoat.
Pablo Supply and Taylor Swift Store
Swift is also selling a shirt that features a font comparable to the sans serif font that West used on the cover of “The Life of Pablo.”
Taylor Swift Store
It’s also worth comparing their album covers.
This is the cover of Kany West’s 2016 album, “The Life of Pablo.”
Kanye West
Compare that album cover to Swift’s forthcoming album “Reputation.”
http://instagram.com/p/BYJLD0MnU89/embed/
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On first glance, the similarities aren’t apparent. But some fans speculated that Swift’s use of overset text was a pointed dig at West.
Here’s what they’re referring to:
Taylor Swift/Instagram
The stitched sweater that Swift wears on the album cover is also arguably Yeezy-esque.
For context, take a look at this sweater from West’s Yeezy Season 1 fashion show in February 2015.
Fernanda Calfat/Getty Images
Swift’s sweater is also similar to this current Yeezy offering — The Destroyed Shoulder-Patch Sweater (available from Bergdorf Goodman in Forest Green for $ 750).
Bergdorf GoodmanNow take another look at the details on Swift’s crew neck.
TaylorSwift/Instagram
It seems like Swift is taking style cues from West. Swift showed off another Yeezy-esque outfit on the cover of a promotional magazine that will be released along with her album.
http://instagram.com/p/BYNz0dBHrSp/embed/
Width: 1200px
According to Swift’s Instagram, the magazines will feature pages of handwritten lyrics, exclusive photos, and original painting and poetry. But based on Swift’s cover looks, it’s also likely that the magazines will serve up more digs at West and his wife, Kim Kardashian West.
http://instagram.com/p/BYN0Dvynhrm/embed/
Width: 1200px
To be honest, it’s not surprising that Swift is hitting back at West. West and Swift have been intermittently feuding since 2009, and it looks like their rivalry won’t be cooling off any time soon.
However, it’s worth mentioning that this is all speculation. Some people think that none of this is related to Kanye West and that Swift is actually trying to reclaim her reputation from the media.
https://twitter.com/mims/statuses/900405919137361920
so taylor swift’s album cover is trying to say that she distrusts the media? great message in 2017.
One Twitter user pointed out that Swift’s merch features the signature font of The New York Times — not West’s.
https://twitter.com/mims/statuses/900411519783063552
its the ny times font lol pic.twitter.com/b99cOMjXzh
Whatever the case is, we’ll have to wait until November 10 to see who or what Swift is referencing. The old Taylor Swift might be dead, but it looks like the new Taylor is still playing the same old games.
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