Emirates launched a new flight targeted at a small city in New Jersey that most Americans have never heard of — and it’s a brilliant strategy

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• Emirates launched its first non-stop flight between Dubai and Newark Liberty International Airport in New Jersey.
• The route is targeted at New Jersey’s large Indian, Pakistani, and Bangladeshi population.
• According to Emirates, traffic flow into and out of the Indian subcontinent account for 1/3 of the airline’s entire US business.

Over the past three decades, Emirates built quite a business for itself connecting the world through its home base in Dubai, United Arab Emirates. For its US business, that means customers flying into and out of the Indian subcontinent.

“The US to Indian Subcontinent market is indeed our biggest traffic flow and we concentrate heavily on that,” Matthias Schmid, Emirates’ senior vice president for North America, told Business Insider in an interview.

See the rest of the story at Business Insider

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